Marketing Materials for an Annual Bike Race Event in Arlington, Virginia
Arlington Sports organizes national bike race competitions in Arlington, Virginia, and is expanding to other states. I have been working with Arlington Sports on the marketing for The Armed Forces Association Cycling Classic for 23 years.
I designed the Arlington Sports logo in 1998 while working at the design agency, Spot Color, in Virginia. The logo represents the off the front concept, cycling term – using the lines as visual representations of the riders.
Over the years the official name of the race has changed as has the logo. On the right is one of the logos when it was named The Air Force Association Cycling Classic. The logo can be seen all over the DC metro area as we market the yearly event. Additional marketing materials include magazine ads, banner ads, t-shirt designs, posters, flyer cards, and race maps.