Marketing for Local Farm Brewery in Loudoun County, Virginia
Dirt Farm Brewing is a family-owned and operated Farm Brewery located in Loudoun County, Virginia, and part of the Washington DC area wine, beer, and spirits country. Their focus is the small-batch handcrafted beer from fresh ingredients grown on their family farm, Great Country Farms. The brewery is a go-to destination for the beer but also the incredible views from the Blue Ridge Mountains overlooking the valley. You can see for miles!
My first project started by working with Maria Nicklin, of Furyworks Productions, and Janell and Bruce Zurshmeide, the owners, to develop the look and feel of the beer labels for their customer's favorite Tart 31 Cherry Ale and the Work Session IPA. Maria Nicklin (designer of the Dirt Farm logo) illustrated the labels.
I designed and developed the website to follow the branding and strategy. We wanted the website to show off the historic taproom, vast views, farming, and handcrafted beer. With the fast-growing industry, it was imperative to have Dirt Farm stand apart from the others with these special qualities.
I continue to work with the brewery on a monthly basis to help with maintaining the website and the marketing for both the web, event marketing, and social media.
Visit Dirt Farm Brewing's Site: