Marketing for Local Bike Shop in Denver, Colorado
Elevation Cycles is a local bike shop with four locations through the Denver area. Shortly after Nick Howe, the former owner (currently Tyler Pilger), had just purchased the Highland Ranch bike shop formerly known as the Bike Pedlar, I was hired to work on a new website. With a new name and brand for the first shop, they desperately needed a web presence that was their brand. We spent a lot of time talking about the look and feel, how to get away from the look of the old brand and how to compete with local competitors. Together we developed a look that said: "we love bikes and Colorado".
I continue to work with the stores on a monthly basis to help with maintaining the website content, as well as the marketing for both web, print, and social media.